CLIENT SPOTLIGHT:
TRAILSIDE VETERINARY
Trailside Mobile Veterinary is a mobile veterinary practice serving Summit and Wasatch counties, offering both equine and companion animal care. The goal of this project was to create a brand and website that felt approachable, grounded, and deeply connected to the lifestyle of the clients it serves.
Rather than leaning overly clinical, the direction focused on a “next door vet” feel. Warm, trustworthy, and rooted in the outdoors. The final result balances rustic charm with a clean, modern structure, giving the brand a sense of professionalism while still feeling personal and accessible.
BRANDING & LOGO DESIGN
The Trailside Mobile Veterinary brand draws inspiration from life on the land. Long days outside, mountain trails, early mornings, and the quiet trust built between people and animals.
We refined the existing logo into a more usable, simplified mark, removing unnecessary complexity and creating a clean, scalable version that works across print and digital. The visual system incorporates subtle topo map textures, trail lines, and natural color tones to reinforce the mobile, outdoor nature of the practice.
Typography pairs a modern sans serif with a more classic serif, creating a balance between professionalism and warmth.
WEBSITE DESIGN
The primary goal of the website was clarity. Visitors needed to quickly understand what services are offered, who they serve, and how to get in touch.
We structured the site to clearly separate equine and companion animal care, while keeping the experience seamless and easy to navigate. Calls to action were intentionally softened to feel inviting rather than transactional, encouraging connection over conversion pressure.
The site also needed to support education and access to their client portal. Many of their clients are looking for guidance, not just services, so we built in space for resources, FAQs, and thoughtful explanations around care as well.
