CLIENT SPOTLIGHT:
WINTER-WISE
Winter-Wise came to me looking for a cohesive brand presence that matched the quality of their work and helped them stand out locally. I worked with with them to craft their story, build a clear visual identity, refine their logo, develop a polished color system, and develop content that feels warm, trustworthy, and mountain-local.
From creating business cards to crafting a fully developed website, every element was designed to showcase what they do best and help clients immediately understand the value of their services.
BRANDING & LOGO DESIGN
For the Winter-Wise brand, I established a full visual identity rooted in approachable, luxury-alpine aesthetics that reflect the Wasatch lifestyle. This included refining and rebalancing their drafted logo, developing a grounded and versatile color palette, and creating cohesive design elements that feel modern, high-quality, and distinctly local.
Along with the visuals, I wrote clear, confident brand messaging that communicates their expertise, reliability, and pride in helping homeowners protect their outdoor spaces year-round.
The Winter-Wise website was built to highlight their attention to detail, explain their services clearly, and build trust with homeowners across Summit and Wasatch counties. The design focuses on clean navigation, strong imagery, and service-driven content that helps new clients easily understand what Winter-Wise offers and how the process works. Every page is tailored to showcase real projects, provide transparent information, and guide visitors toward reaching out — making it simple for new customers to contact them and book their services.
