Trailside Vet’s original logo relied heavily on bright colors and multiple gradients, which felt busy and didn’t fully reflect their calm, grounded, and compassionate approach to care. For the refresh, I simplified and modernized the mark, keeping the essence of their original identity while making it more versatile and usable across digital and print platforms. The result is a cleaner, more timeless logo that better aligns with their voice and values.

From there, I built out a full brand identity rooted in the landscapes they work in every day. The color palette pulls from nature with sage, deep plum, sand, dark teal, and warm rust tones that feel earthy, trustworthy, and approachable. I also wove in subtle topo map graphics to nod to their mobile service and connection to the outdoors. It adds just the right amount of movement and story without feeling forced.

Typography plays a big role in balancing elegance with approachability. Cormorant Garamond brings a refined, classic feel, while Raleway adds a clean, modern contrast for readability and structure. All of these pieces work together to tell their story in a way that feels authentic, local, and genuinely aligned with how they show up for their clients every day.