SPREADSTOKE

Spread Stoke isn’t just a platform—it’s where the outdoor community comes to fuel their passion, swap epic stories, and stoke the fire for adventure.

As Co-Founder and self-proclaimed “Chief of Stoke,” I helped build a space where skiers, boarders, climbers, and thrill-seekers alike could drop their best travel tales, epic video edits, and jaw-dropping photos. 100% user-generated, 100% inspiring. Think of it as the ultimate chairlift conversation, but with a global reach.

As Co-Founder and Chief of Stoke & Operations, I wore all the hats: crafting the business strategy, managing finances, driving the brand’s creative direction, and building our online platform from the ground up. From branding and UX design to social media strategy and managing the stoked-out content, I made sure the vibe stayed true to our mission: spreading stoke far and wide.

All bootstrapped, all powered by passion. Let’s just say, we didn’t just spread stoke; we lived it.

BRANDING

Tasked to migrate the Powderbird website (built on a proprietary platform) so our staff could manage content and editing, I directly project managed the site migration with a local agency. I then lead the redesign to reflect a modern look and feel. My focus included improving the sales funnel, online bookings, highlighting important client information and created an easily accessible FAQ that covered frequent client questions. I also created a blog to highlight weather reports, current conditions, and shine a spotlight on our partners and sponsors.

WEBSITE DESIGN

Tasked to migrate the Powderbird website (built on a proprietary platform) so our staff could manage content and editing, I directly project managed the site migration with a local agency. I then lead the redesign to reflect a modern look and feel. My focus included improving the sales funnel, online bookings, highlighting important client information and created an easily accessible FAQ that covered frequent client questions. I also created a blog to highlight weather reports, current conditions, and shine a spotlight on our partners and sponsors.

PRINT & DESIGN

During my two years at Powderbird, we placed ads in a variety of popular ski/snowboard magazines, in SkiUtah media placements, and more local publications. Marketing and collateral included Hydroflask (a sponsor of Powderbird) bottle inserts, sales rack cards, and sales decks courting new partnerships and sponsors.

Video & Photography

Showcasing the “best snow on Earth” requires capturing the experience of heli skiing. Being an expert skier with a passion for content creation, I was collected photographs and videos for sharing on the brand website, social media channels, and with our clients online. P.S. The skiing did not suck :)